Sharona Friedman

As President and CEO of the Global Institute of Sport (GIS), Sharona is responsible for shaping and delivering the strategic vision of the world’s leading destination for sport education. Before taking the helm at GIS, she served as Chief Marketing Officer at the University Campus of Football Business (UCFB). Her earlier career included time at globally renowned institutions such as Imperial College London and The University of Chicago, where she contributed to internationalising education and building globally connected learning environments. Throughout her journey, Sharona has remained passionate about student-centered education grounded in global best practice.